Step up Your SEO Game With Long Tail Keywords

My secret recipe

Bernard Bado
The Side Hustle Club
7 min readJul 25, 2022

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Lizard with a long tail
Image by brazil topno from Pexels

When I started writing blog posts for my website. I targeted only long-tail keywords.

Fast forward a couple of months. The website is on its way to crossing 100,000 visitors.

Growth in Google Search Console
Image screenshot by author: Traffic from Google Search Console

If you want to increase your chances of ranking high in search engines (especially with a new website), you need to focus on long-tail keywords.

If you’re not sure what long-tail keywords are, don’t worry. This article will show you everything you need to know about finding long-tail keywords and using them.

In only 5 minutes, you’ll be an expert at generating long-tail keywords. And hopefully, it will help you increase your website’s traffic.

But first, let’s talk about the benefits of long-tail keywords.

Long Tail Keywords Explained

Long-tail keywords are simply keywords that are more specific, and usually longer than more common keywords. They are in the form of a question, phrases, or even sentences. They’re typically three or more words long.

They’re called “long-tail” because of the search’s demand curve. The longer the keyword, the smaller the search volume.

Correlation betwwen purchase intent and keyword length
Correlation of keyword length, search volume, and purchase intent

These keywords are less competitive than short, general keywords. This means that it’s usually easier to get your website to rank.

In fact, properly targeting long-tail keywords can help you rank in Google without building any backlinks.

They are also more specific, and more relevant to what the users are searching for.

Lastly, long-tail keywords can be a great way to get started with SEO. By targeting them, you can quickly see results and then use that momentum to start ranking for more competitive keywords.

Now that we why are long-tail keywords so great, let’s see how we can find some.

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